Two weeks ago was the Tasting Australia festival in Adelaide. It proved to be a great success with two days of serving James Squire beers. The weather was perfect on the weekend and lots of people came out even though Black Caviar was racing in Adelaide on the Saturday!
We had specials on Squire’s with a cheese plate and the main Squire stand was in the middle of the MLA (Meat and Livestock Australia) area. Prior to that on the Thursday evening, Chuck helped conduct a masterclass for brewing enthusiasts at Tafe Regency and with full mash brewing.
The highlight of the festival was seeing how engaged everyone was with our brand!
Make sure you get down there next year for a great lot of fun!