As I write our brewing team are flat out with the bottling line running frantically in non-ideal hot and humid conditions to complete packaging of our Mad Brewers Summer Limited Release Hoppy Hefe. Simultaneously we have increased batches of our tap only limited release cider, James Squire Orchard Crush, which is fermenting away in the Camperdown vats.
We released the cider in October 2011 to a controlled number of accounts in NSW, Victoria and W.A. only, as we tested the market and sought to secure a supply of Australian grown apples. Juicing apples are in short supply locally as the vast majority of the crop is snapped up as eating apples. The mini-explosion of the cider market in Australia has sent cider producers scrambling for apples and many have resorted to the use of imported juice concentrate and sugar to meet production needs. The use of freshly crushed apple juice is however a major point of difference for our cloudy, James Squire Orchard Crush cider and critical to the flavour profile. Although we have been committed to a slow build to date, however acceptance by consumers has been excellent.
We are now preparing to launch the cider on tap into SA for the Fringe Festival in March, followed by full national availability shortly afterwards.
The bottom line is that January has been a very busy month in the brewery and February is set to be the same. 2012 is off to a flyer.
Sorry Our Charity MSB Tour and Hoppy Hefe tasting is sold out. -But fear not, Brewers Byte is back.
You can join Malt Shovel (Mad) Brewers Rob Freshwater and Dayton Coffey to get a heads up on our new brew as they profile Mad Brewers Hoppy Hefe limited release on Brewer’s Bytes click here
Our CHIEF BREWER Road Tests the BEER MACHINE click here
By the way, the photo above is our annual Christmas BBQ for the Malt Shovel Team. Was a great afternoon had by all!
Cheers to you all,