A great big Malt Shovel Happy New Year to all our members.
Our January newsletter as usual is our first opportunity to share some inside information about our planned Mad Brewers summer release which will hit the market in mid February. This years offering will wet the appetite of those dedicated hop-heads amongst you. Mad Brewers Hoppy Hefe is a crazy hybrid of the strong U.S. Wheat beer style and the more hop subdued traditional cloudy (hefe) German wheat style. Birthed in our famous Malt Shovel mini brew kit under the guidance of Rob Freshwater & Dayton Coffey this brew has liberal lashings of American & New Zealand hops, added late into the boil, and then been super- charged with a further dry hopping into the fermenter. Those wheat beer lovers familiar with bananas and clove spiciness in a wheat beer can expect to be confronted instead with a wheaty brew Inspired by the extremes of those American hop-head craft brewers. Under the Mad Brewers reign the classic German hefeweizen style that the Americans transformed into their American Wheat Ale has now been reborn with an added belt of happiness… or I mean Hoppiness. Brewed with 45% wheat malt and finished with glorious amounts of Citrus and Moteuka hops, this 7% ABV challenging, yet refreshing wheat ale should be sipped and savoured . . .with a friend.
Our February newsletter will give you the full detail on venues which will be stocking this year’s release and treat you to a Brewers Byte Youtube tasting with Freshie & Dayton.
As usual this beer will be available, both in the standard 640ml Mad Brewers bottle, and on tap in our James Squire Brewbars and around the country at selected Malt Shovel friendly outlets.
February LaunchThis is your chance to visit the Malt Shovel Brewery at Camperdown & meet the Brewers.
We will be assembling our whole James Squire team to introduce you to our Hoppy Hefe and a further surprise or two. 8th February from 6pm-8pm. This is a one in a lifetime opportunity and tickets are strictly limited.
This event will be by confirmed booking only and limited to MSB members only, with a maximum of 3 guests per member. The tours will include a free sampling of a selection the James Squire family matched to a delicious finger food. Cost of the tour & food is $30 per person. All proceeds will be donated to charity. Please Note: Adults only to attend and please wear covered footwear as we will be touring the brewery plant.
For booking ring Coco at Malt Shovel Brewery on 02 8594 0200.
If you are from interstate and lucky enough to be in Sydney on this date please mention this when booking with Coco & we will do our best to accommodate you, but be swift as these tours are very popular & will book out fast.
New Office puts Malt Shovel on the Front Foot
Our regular followers will be well aware of the renovations taking place at the Camperdown site over the last 18 months, and these culminated in the official opening of our new Administration Office on 16th December. The completion of the new building has seen the re-location of our administration staff into the 1st floor level of the 188 Parramatta Road frontage to the site, while the ground floor now becomes the entry point for all visitors to the brewery. This area will subsequently be developed into a consumer connection point. At the moment we are still considering the best way to achieve this whether it might be via a visitor centre, a James Squire Shop, or some form of interactive craft beer experience. In the interim it has certainly delivered an increased awareness of the presence of the Malt Shovel Brewery as the home of James Squire beers. Despite our presence on Pyrmont Bridge Road since 2002, I am always surprised by how few of the residents in Sydney’s inner west are aware of our location. Courtesy of our new illuminated Squires signage and the prominent positioning of a sparkling copper kettle in front window thousands of motorists on their daily journey will now be well aware of the home of James Squire beers.
Photo of exterior & launch click here
Cheers for now
Tony Jones
Chief Brewer
